How to Choose the Best SEO Keywords for your Website

SEO and keywords are key to making your business visible.

Samantha Lynn


Photo by Christin Hume on Unsplash

I don’t know about you, but SEO is the LAST thing I want to worry about when I’m trying to build a business, BUT keywords are so important to implement in order to make your website visible. Search engine optimization, or SEO, is the process of improving the quality and quantity of website traffic to your page from search engines. The details of website SEO can be complicated, but keywords are an easy way to boost your ranking with Google. So, if you’re not already an SEO guru, here are some tips on how to choose the BEST SEO keywords for your website:


Your keywords are going to set you apart from your competitors. So, let’s say you’re a baker. Choosing “baker” as a keyword is a start, but it isn’t going to get you very far with Google. Sit down and make a list. Ask yourself, who are your ideal customers? What are they searching for when they set out to find delicious baked goods? For example, if you specialize in cupcakes, the keyword “cupcake baker” would be a good place to start. It’s okay if your keyword list is super broad at first, the more keywords and phrases you write, the more specific your list will get.